People creating content on Instagram or on their Facebook pages often call themselves as Bloggers, but are you the one.
If you see the definition of the Blog, you will end up finding this on top of the search page
“A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.”
- Source Wikipidea
So, if a blog means an actual website, and a blogger means ‘one who writes a blog’ all the fancy people writing are not actually the bloggers (Just going by the definition, no offence to anyone).
Let’s call them Content Creator. As there are various type of content they create.
To complete the journey between a Content Creator and a blogger the demand is to create your own website. What is this, and how it can benefit you to establish yourself as a Brand. Let’s understand more.
The Website Saga:
- While creating the content, you have to stick by the rules of the platform you are posting on there is no such rules when you are posting on your website or blog. It gives you more freedom on what and how you want to post it. You can add more then many videos, text or even hyperlink and no one will stop you from doing so.
- You can take the advantage of using SEO to actually up your ranking in the game, use Analytics to see the behavior of your visitors and create more effective content.
- It creates your individual identity and you are not longer stuck to one platform or the crowd. You invite more consumer of your Products (You, Your Brand or the content).
- The cross reference is very useful, you can make cross traffic go easy. The people from Instagram, can follow you on twitter and vice versa by simple clicking and visiting your page. You can invite traffic from various channels and increase the footfall on your page.
- Creating a website by yourself is very easy and cost effective. It takes as minimum as 2000Rs for entire year and there are hell lot of tools to help you make the use of platform a lot more effective then you can even think of
- Brands take people with their own website more seriously. And it also adds up one more channel for you to write paid blogs. You are anyway creating content why not maximize its use.
So, if you are just not happy with your current reach and want to have more n more people take benefit of your work. Do consider typing ‘Creating Blogging Site for Dummies’ and have fun adding one more feather to your cap.