Hey Guys, thank you for joining us here on Efficere Marketing’s page. This is an initiative to tap the Media Power of the Social Media platforms: like Instagram, Facebook etc.
You might be wondering what is this and how is this different from other profiles which you see, so before going to explain about how we do, what we do; lets understand from the Marketing perspective where we stand.
We all can now realize the power of Digital media over traditional media, the reach and impact it has on today’s life is undeniable. It is only growing everyday with new channels popping up utilizing its power to an extent. Even in this pandemic when various other business suffers miserably due to people locked down in the houses, it gave a boost to the media. The power of Digital Marketing increases with the reach of the medium as well, there is hardly any person now from any part of the country to any class of the country who doesn’t have an access to a Smart Phone or have an account on some or all of the Social Media platforms like Facebook, Youtube, Instagram. As the user base increases, so the power of it reaching to the mass.
In such cases, these channels are now used for Media coverage as well, and spread awareness about multiple happenings.
The type of Media, any brand or individual can be: Owned Media, Paid Media and Earned Media.
Owned Media, is your own page and feed whereas Paid Media are the paid and sponsored ads you buy to extend your reach.
The third part where the Efficere is putting up their feet is “Earned Media”. The awareness or exposure you earned as:
- Sharing of an owned or paid post (organically, without paying for it further)
- Press Coverage of your owned media, event or other activity
- Online activity which in return drives traffic to your page/ feed
How will we work?
Efficere will be focusing on all the activities around the social media platforms, it is a one stop destination for you to know what’s going around the different verticals. It will be covering:
- Interesting Live Sessions with different influencers/ bloggers and Content Creators
- Happenings across and our take on the news/ press related to the trending topics and news
- Top accounts/ profiles, and also ‘New Creators in the Town’ as well for all the genres across
- Marketing Tips for the Content Creators, not just HOW but ‘Professional Tips’ on how marketing campaigns work with different Big Brands and how you can replicate it for your own profile.
There will be many more interesting things we will be adding and exploring in our journey here. But what always and utmost will be important for us will be gaining ‘Your Trust’ and bringing ‘More Information’ your way.
Keep visiting this space for more news and coverage and Follow our Instagram page @efficeremarketing to keep up with the ‘Interesting Authentic News of your own Bloggers’.