For any person or anyone who knows the Jargons like, Marketing – Advertising – Content Creation – Sales it is 4 different people or departments doing 4 different job which probably is connected this way:
And that is what they teach you in the courses as well, that Marketing is different then Sales. But when you are an individual doing all by yourself, you are pretty much doing it all by yourself and it all becomes the part of how you start it. And since the inception is ‘Marketing’ there is no differentiation.
The influencer market is pretty big these days, where all the brands have set aside budget now to go to these influencers. There is a new blogger popping up every day finding their standing and trying to make it big. How to be relevant in such tough cut throat competition, how to Market and sell your page, brand or presence over internet.
Let’s understand the concept of 4Ps here and how it can be applied for your own individual page or brand page to get the maximum out of it.
What is 4P’s Concept
It is THE MOST Famous funda of marketing which says that you need to identify: Product, Place, Price and Promotion to make the most optimum pitch.
Diving a little deep into the subject you will realize that it is all very relatable. As a small brand page, or as an Influencer you need to find:
- Product – The offering for the market. You need to select your Niche, what you have to offer, what will be the theme and content of your page which will have the USP (Unique Selling Point) for your target audience.
- Price – what is your price tag. Are you doing it for free, do you want to randomly send out price samples and then decide on what price you want to sell it for? Do you want to product to be the premium range or affordable?
- Place – Where do you want to sell it? Is only Instagram enough, should I make a group on Whatsapp and Telegram as well? What is my need of reaching out to my customers?
- Promotion – what kind of promotion do I need to use, is Instagram sponsored posts are for me? When and how much do I need to spend on these? How to know when is the right time to spend?
These are the questions you should be asking yourself to understand how Marketing yourself right can help you take a learned decision towards the growth you are looking for.
Implementing very basic principles of Marketing can help you understand the psychology of your end customer and the most effective way of you reaching them.
So, next time you are stuck in middle of ‘No Sales’ situation and trying to understand where to head next. Take the help of Marketing principle to guide you through your journey.
Informative.