Know how to make people read your content on Social Media.
Writing a good content is as important as putting up an aesthetically pleasing picture with it. Most of the time Instagram, shows initial 2 lines of your content as a preview and if it is not with the “Killer hook” more then 80% of the users coming through will scroll down without even seeing what you have written with it.
For the rest of the 20% as well, there are very minimum chances that they go through the entire post with poor ‘Readability Score’.
So, what is Readability score and how to improve it. Here are a few points to consider:
- The studies show that the content should be optimally written for 15 years old.
- It should contain smaller sentences for the reader to not lose attention.
- A post with approx. 80 characters or less gets more engagement.
- Use text as an Image
- Complex words, however fancy doesn’t drive a lot attention to your regular posts
- Always write hashtags in #CamelCasing
- Consistency is the key, so stick to your niche. Deliver what you audience expect from you
- Google the trending keywords and include them in your posts
- Strategic use of Instagram hashtags (Topic to be covered in different blog)
There are many sites which you can Google and find the readability score of your content there. They will also suggest the alternatives, or show you what exactly is not going right for you right there.
Taking the helps of such tools while posting, not only that you are serious for your art. It also adds the professional angle to your overall page. Thus, invite more brand collaboration.
For the other mediums as well, like: Facebook, Blogs etc ‘Readability Score’ matters a lot. The ‘Google Search Engine’ algorithm optimize the pages on search result according to the score. So, for your next post use the tips and see your engagement rising through charts. For more such tips, like and follow ‘Efficere Marketing’ and subscribe to our blog.